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I help small businesses increase inbound sales enquiries through devising and implementing low cost marketing services via a low monthly fee.
I can help you generate inbound sales enquiries through implementing carefully crafted and measured low cost marketing services.
I'm John, a freelance marketing consultant based in Sutton Coldfield and I specialise in providing low cost marketing services for ambitious small businesses. I provide practical 'hands-on' marketing support with the goal of helping small businesses make a profitable return from traditional marketing, digital marketing, social media, public relations, branding & design and via managing internal & external communications.
I have been specialising in low cost small business marketing since 2007, and my experience means I understand the unique pressures faced by small business owners with running a business. I know that whilst many small businesses value marketing, many don’t have either the time, resource or expertise to implement a constant stream of effective marketing activity. This is where I can help you - at an affordable cost to suit your budget and requirements.
You can outsource your marketing requirements, including planning and execution, to me so I effectively become your company's dedicated marketing consultant, delivering a constant stream of low cost marketing output on a freelance basis via an agreed monthly fee dependant on your marketing objectives and budget.
I can provide you with a low cost marketing service from just £175.00 per month.
If you are in business to succeed, are ambitious and want to maximise the return from your marketing, then I would be delighted to speak with you. You can get in touch here.
Why work with me to deliver low cost marketing services?
I have close to 30 years’ worth of low cost B2B & B2C marketing experience gained through working in a variety of sectors from professional services and hospitality to manufacturing and not-for-profit - All SMEs with tight budgets where every pound counts!
Through devising and implementing an integrated low cost marketing strategy I can ensure that I not only give you a voice, but your voice will be heard allowing you to connect with the individuals and companies that you want to do business with.
As a results orientated marketing consultant, I focus on generating quality enquiries from new and existing customers. I do this by tailoring the level and type of marketing so that it meets your specific business objectives and budget.
I'm always happy to arrange a no obligation meeting where you can view my marketing portfolio and client testimonials. I'll also gladly forward contact details for you to speak with my clients directly.
What is marketing?
The Chartered Institute of Marketing define marketing as follows: "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably".
For me, marketing is a key ingredient in the success of any business no matter how large or small. I believe marketing is about understanding your marketplace, your customer requirements and how your product or service needs to be positioned with both. Once you understand this, you can inform potential, past and current customers about the best product or service for their needs and price expectations through the best channels at the optimal time.
Marketing is also about connections and having an influential network whether this is sector specific or location specific. It is for this reason that I believe working with business organisations such as the The Chambers of Commerce, the Federation of Small Business and sector specific associations and institutes should be an integral part of your marketing mix.
I also offer low cost project based marketing services.
No marketing job is too big or small, you can instruct me to complete project based marketing work such as creating a new website, or on individual pieces of work such as producing a press release. I've listed some project examples with typical prices below.
WEBSITE DESIGN & BUILD
FROM £250.00
Websites designed and built to meet specific objectives and requirements.
LOGO DESIGN & BRAND CREATION
FROM £100.00
Logo designed and supplied in a variety of colour options and digital formats.
ANIMATED SOCIAL MEDIA GRAPHICS
FROM £25.00
Moving videos to communicate creatively, visually and succinctly.
GRAPHIC DESIGN SERVICES
FROM £50.00
Graphic design services for adverts, brochures, posters and websites.
SEARCH ENGINE OPTIMISATION
FROM £125.00
SEO work and campaigns to assist with high Google search rankings.
NEW START-UP PACKAGE
FROM £375.00
A marketing package to get you started on firm foundations.
Here's what some of my clients say.
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“John was successful in raising the profile of a number of clients and creating a brand which exceeded the size of the businesses. John is an enthusiastic PR and marketing professional who has some innovative ideas. John's skills are of great benefit to those companies that recognise the importance of marketing to their business.”
Jason Pitt, Business Report
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“We have worked with John to contact our clients and write professional case studies on the work we have done with them. John has done a brilliant job for us and this has made our website more authentic. He writes well and is reliable and responsive. I was very impressed with how quickly he understood our business and what we needed."
Fiona Hudson Kelly, Smart Assessor
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“John is a genuine guy and committed to whatever he does in providing services to his clients. John is totally reliable and conscientious in the delivery of what is agreed with his clients. Top qualities include: Personable, On Time, High Integrity.”
Kevin Jenkins, Key Financial IFA
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“John has some really great ideas to put forward which don’t need to cost the earth, and, best of all, the marketing is working! I have also come to realise just how important it is in raising the profile of your company, and John has helped me to achieve this.”
Ann Elphick, Foreign Language Consultants
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“John takes great care to understand both the required marketing message and the target market. John is also a good istener and can work with people at all levels. He is passionate about good communication and is an asset to any business or organisation."
Phil Richards, Manager Group
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“John is a first class organiser. His work is both focused and targeted carefully. His clients trust him to provide outsourced marketingservices to the same standard as an internal marketing department. We have worked together on various projects over several years.”
Graham Oakes, Oakesstudios
From the low cost marketing services' blog.
The secret to achieving effective marketing communications
If someone you knew or perhaps a family member was interested in buying something from you, you wouldn’t use a load of sales and marketing hype on them.
How and when to you use a special offer to increase sales
Special offers should be designed to increase profits and not just volume and need to work for the seller and buyer. Special offers shouldn’t be about reducing the price.
Organic search engine optimisation through good marketing practice
Search engines want to reward authoritative websites and provide relevant search results. I believe high search engine rankings are achieved as a result of good marketing practice.
Google Sites
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