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Search engine optimisation services Sutton Coldfield.
Search engine optimisation is at the core of ensuring a website can be found when searching the web. In fact, the majority of my digital marketing services contribute towards and have a positive impact on a website’s search engine ranking.
What is search engine optimisation (SEO)?
SEO, or search engine optimisation, is a process which involves on-site and off-site activity to assist a website to rank highly in search engine results for specific keywords and phrases e.g. “marketing consultant in Sutton Coldfield”.
According to Search Engine Land - a thought leading digital marketing website: "SEO is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for products you sell, services you provide and information on topics in which you have deep expertise and/or experience.
"The better visibility your pages have in search results, the more likely you are to be found and clicked on".
I know that SEO requires an understanding of how search engines work, what search engines place importance on, what people search for, how people search and what motivates people to search.
SEO is constantly evolving with best practices needing to change in order to maintain or improve search engine rankings.
Why choose Me for SEO?
I have specialised in SEO since 2007 and my strategies are constantly evolving in order to keep pace with Google’s algorithm changes and updates. However there is one constant, and that is Google prioritises high quality content that users benefit from and love to read, watch, listen to, and share.
I have built-up a technical understanding of how search engines work and this, combined with our marketing experience, ensures I can establish meaningful partnerships with relevant websites and create engaging content that appeals to visitors and motivates them to act.
Ultimately, I can help get your website to rank highly in search engines which increases your website’s visibility and visitor traffic. Once on your website I can also help you to increase the amount of interactions your website receives from visitors, and depending on the objective of each webpage, this can mean maximising the number of direct enquiries, increasing the number of times content is shared, or growing the number of visitors who register their details to either receive updates or download a digital resource.
Do you need an 'ethical' SEO agency?
Ethical SEO conforms to guidelines and best practices as published by Google, Bing and other search engines. Ethical SEO involves on-going activity and there are no shortcuts or cheats. Avoid any SEO agency who claim they can get your website to the top of search results quickly, as they may be using underhand techniques that will ultimately penalise your website in the long-term.
I can help you maximise the value of your website using ethical SEO strategies, which search engines and users love.
Here's more about my search engine optimisation service.
Initial SEO Set-up:
Conducting keyword analysis.
Reviewing website structure and implementing necessary changes based on the keyword analysis.
Installing/providing instructions to include social media sharing and connecting widgets on the client website.
Setting-up/Reviewing a Google Analytics account.
Setting-up/Reviewing a Google Local Business account.
Setting-up/Reviewing a Google Search Console account.
Reviewing current website listings, adverts and back-links and implementing necessary amendments.
Ongoing SEO work:
Maintaining effective website page structuring.
Providing search engine optimisation feedback and amendments to new website pages created by third parties.
Increasing website pagination.
Maintaining accurate website content and links.
Building relevant and authoritative link exchanges.
Building and updating web directory listings.
Monitoring keyword performance and page rankings.
Reporting on activity and performance.
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