The power of a coupon.

The first coupon ever to be used is thought to be Coca Cola’s coupon for a free glass of Coke in 1888.

Today, coupons are highly effective as a form of marketing with buyers being more accepting of offers. Coupons are now considered to be an effective way of increasing a business’ return on investment.

The idea behind a coupon campaign isn't simply to get consumers to buy a product. A well-designed coupon will also increase brand awareness and drive extra traffic to a website or premises where other products and services can be sold.

Coupons can be distributed via direct mail, at the time of purchase or in newspapers, magazines or via the Internet through a wide range of websites.

Here are some reasons why coupons should be part of your marketing campaign:

• Consumers like discounts and even a 5% discount can provide motivation to buy

• Coupons can entice new customers to try you 

• Consumers gladly travel further to take advantage of a discount 

• Coupons encourage current customers to buy more and more often

• Coupons allow businesses to cross sell and up sell other products and services 

• Coupons can create demand during periods when demand is low

If you're looking for marketing help, contact John for a free no-obligation consultation.