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If someone you knew or perhaps a family member was interested in buying something from you, you wouldn’t use a load of sales and marketing hype on them. You would take care to explain all the details, good and not so good, so they are in a position to make an educated decision based on all of the facts.
My number 1 golden rule is to always treat your prospective customers and customers as though they are your friends.
People see through marketing hype, glitz and glamour. They don’t trust it and largely won’t respond to it.
If you truly want to ensure your marketing communications are effective and generate positive action, you also should consider these three points when writing your marketing copy:
People dislike being sold to. They like receiving advice on how to make the wisest decision.
People dislike being told. They like being guided.
People dislike being part of the crowd. They like being recognised as individuals.
By incorporating my number 1 golden rule along with these three points with intelligent, sincere and honest marketing communications, you will find your target market will respond positively.
If you're looking for an agency to supply marketing services, contact John for a free no-obligation marketing consultation.
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